A Perfect Union on the Dark Side of Style

Los Angeles, CA, May 27, 2008 --(PR.com)-- SoulFetish Corp. and Black Hearts Brigade to emerge a dynamic SoulFetish apparel collection.

Recently, top marketer and distributor Steve Haas of the Solis Company formed a partnership with jewelry designer Thierry Martino of Silver Studios and his SoulFetish line, one of the leading designer / manufacturer of California – Rocker lifestyle jewelry, forming SoulFetish Corp. Now they are taking this alliance one step further and pairing up with superstar apparel company Black Hearts Brigade to form SoulFetish Apparel Corp.

This joint venture creates a Holy Trinity that takes the marketing and distribution powers of Solis Company, the global popularity of cutting edge inspirations from SoulFetish and the rock star prowess of the Black Hearts Brigade to form an apparel company that is poised to take the industry by storm. SoulFetish Apparel Corp will offer a new line of apparel that combines the powerful talents of some of the most popular names in the industry to an eager, world wide audience.

Black Hearts Brigade, An L.A. based company formed by Danny Cook, Sebastien Corso and Neil Thamawatanakul has been designing apparel with a "Created and Destroyed" moniker that offers comfortable T-shirts and other apparel that have been deconstructed with sadistically frayed edges, visually intense graphics and vintage weathered prints. Rockstars, DJs, actors and the rest of the Hollywood in-crowd have taken their edgy designs to heart and made Black Hearts Brigade one of the hottest lines available. Some of their line has been seen on the chests of members of "Lost", "Rockstar Supernova", "American Idol", and in Rolling Stone Magazine to name a few.

Designer Thierry Martino will step in as the Creative Director of SoulFetish Apparel Corp and oversee the creative aspects that bring his uniquely inspired SoulFetish designs of California/Hollywood inspired rock, moto-culture and the arcane to T-shirts, hoodies and other apparel created by Black Hearts Brigade.

SoulFetish Apparel Corp takes full advantage of the popular style, street credibility and well respected work ethic of Black Hearts Brigade and combines seamlessly with the marketing and distribution potential of Steve Haas and Solis Company. That, based on the foundation of Thierry Martino's popular original SoulFetish designs, makes SoulFetish Apparel an industry power to be reckoned with, creating a new company perfectly suited to satisfying the seemingly unending lust for fresh, edgy, rocker inspired clothing on the dark side of style.

Solis and their products have been featured in nStyle, Billboard, Lucky, Cosmopolitan, Life & Style, Instinct, People, Teen People, Genre, Elle, GQ, Star, InStyle, Travel & Leisure magazines, American Idol, Rock Star: Supernova by Mark Burnett, The O.C., MTV Road Rules and Warner Brothers in Brad Pitt's movie Troy. Brand partnerships and celebrity collaborations include Chrome Hearts, Rock and Republic by Victoria and David Beckham, Chick with Nicky Hilton, Justin Timberlake with William Rast, Vivienne Westwood, Beyonce Knowles with the House of Dereon and Gwen Stefani's Harajuku Lovers and much more.

For more information contact: Steve Haas at srh70@comcast.net
682 Well Rd. Boulder City NV 89005 – 702-524-7510

Solis is a leading designer, marketer and distributor of premium lifestyle products, including apparel, eyewear, timepieces, and accessories. Its mission is to bring customers high-quality, stylish products and superior service. Solis conducts both print catalog and online operations and holds distribution partnerships with Yahoo Shopping, Amazon, Google, MSN, Froogle, Bizrate, Shopping.com and MySimon.

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