IPsupermarket and SoftJin Join Hands Online to Promote Silicon IP

Bangalore, India, June 04, 2008 --(PR.com)-- SoftJin's decision to have their IPs as part of the IPsupermarket is the result of extensive efforts to broaden the exposure to its portfolio. This partnership creates marketing synergies for both the companies to target the wide need for IPs in numerous application types. With the inclusion of products from SoftJin; IPsupermarket.com will be able to provide a wider selection of IPs for its members, while SoftJin will be able to showcase its Silicon IP to the worldwide audience.

SoftJin is differentiated IP provider in DSP, multimedia and other domains. The company is actively engaged in developing IPs and makes them available to users. SoftJin provides these IPs as off the shelf components as well as customize the IPs according to the customer needs.

“We are very happy to have Strategic web partnership with IPsupermarket.com. Using the latest communication tools to expose our core technology is key to reach the increasing demand for various IPs, codecs, reference design and system design.” said Barun Kumar, Sales & Marketing Manager of SoftJin

The services of IPsupermarket.com are available worldwide to businesses, technical experts and software developers. Members have a whole host of convenient online facilities at their disposal to search for, evaluate and purchase relevant software intellectual properties (IPs).

Mr. Hiren Parikh, e-Marketing Manager at IPSuperMarket.com is upbeat about this new inclusion. He says –“It is a pleasure to welcome SoftJin onboard and we look forward to a long and fruitful association. Our portal is unique and fills a much needed online venue for trading software IPs.”

About SoftJin

SoftJin is a technology oriented company that is focused on providing innovative and customized solutions for Electronic Design. SoftJin offers customized Electronic Design Automation (EDA) software development solutions using a combination of EDA building blocks and custom software services. SoftJin also offers high end FPGA based design, hardware verification, IP design and Reference design development services.

About IPsupermarket.com

IPsupermarket.com is a unique portal for trading software Intellectual Properties (IPs) or Codecs. There are a range of intellectual properties that can be traded at IPsupermarket.com such as Video codec, image codec, audio codec, speech codec, wireless software, embedded software frameworks, RTOS, device drivers, reference designs and patents. IPsupermarket.com is also a member of the prestigious ARM Connected Community.

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