Sterling Research Group Offers Casino Performance Snapshot Study
St. Petersburg, FL, June 04, 2008 --(PR.com)-- Casinos now have an opportunity to gather more information about their customers, without committing to a long-term tracking program. Sterling Research Group is offering a performance snapshot study, which includes a one-time survey sent by first class mail, an Executive Summary Report, an in-person presentation of results, and benchmarking data. The survey measures all important aspects of the casino experience in addition to capturing open-ended customer feedback.
This program complements Sterling’s main offerings of customer loyalty and employee engagement tracking studies. By offering a one-time snapshot of performance, Sterling is able to provide a low cost, quick turnaround assessment to casinos that are not utilizing an ongoing customer loyalty tracking program. This is the ideal way for casinos to improve their competitive position in the marketplace and have a better understanding of where their strengths and primary opportunities lie for a minimal investment.
Leslie Martin, Sterling’s Director of Client Services, shares her view: “Companies who do not measure performance from the perspective of their customers are likely missing the mark. The performance snapshot bridges the gap between no or limited customer metrics and an ongoing satisfaction and loyalty tracking program. It is a great option for casinos that want to increase their customer focus, but are not yet ready for a continuous tracking program.”
Sterling is currently offering a 20% discount to all casinos that sign up for the Performance Snapshot Study before June 30th. For more information please contact Sterling’s Business Development department.
About Sterling
The Sterling Research Group (www.sterlingresearchgroup.com), founded in 1987, is a full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling has extensive experience in market research and customer experience management in a wide variety of industries and helps its clients increase their market value, market share, and improve their financial performance. Sterling helps clients understand and quantify the needs and preferences of their current and potential customers. Sterling deploys a highly-effective, proprietary reporting technology that enables its customers to achieve superior financial returns by better understanding their customers' experience.
Contact- Andrea Lee, Marketing, Sterling Research Group, (727) 866-2400 or alee@sterlingresearchgroup.com
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This program complements Sterling’s main offerings of customer loyalty and employee engagement tracking studies. By offering a one-time snapshot of performance, Sterling is able to provide a low cost, quick turnaround assessment to casinos that are not utilizing an ongoing customer loyalty tracking program. This is the ideal way for casinos to improve their competitive position in the marketplace and have a better understanding of where their strengths and primary opportunities lie for a minimal investment.
Leslie Martin, Sterling’s Director of Client Services, shares her view: “Companies who do not measure performance from the perspective of their customers are likely missing the mark. The performance snapshot bridges the gap between no or limited customer metrics and an ongoing satisfaction and loyalty tracking program. It is a great option for casinos that want to increase their customer focus, but are not yet ready for a continuous tracking program.”
Sterling is currently offering a 20% discount to all casinos that sign up for the Performance Snapshot Study before June 30th. For more information please contact Sterling’s Business Development department.
About Sterling
The Sterling Research Group (www.sterlingresearchgroup.com), founded in 1987, is a full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling has extensive experience in market research and customer experience management in a wide variety of industries and helps its clients increase their market value, market share, and improve their financial performance. Sterling helps clients understand and quantify the needs and preferences of their current and potential customers. Sterling deploys a highly-effective, proprietary reporting technology that enables its customers to achieve superior financial returns by better understanding their customers' experience.
Contact- Andrea Lee, Marketing, Sterling Research Group, (727) 866-2400 or alee@sterlingresearchgroup.com
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Contact
Sterling Research Group, Inc.
Andrea Lee
(727) 866-2400
www.sterlingresearchgroup.com
Andrea Lee
(727) 866-2400
www.sterlingresearchgroup.com
Contact
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