No44 Announces Successful Closure of Rethinking Denim Project and Launches Rei Jeans - 100% Sustainable Jeans

Bucharest, Romania, October 15, 2023 --(PR.com)-- No44 is one of the few, if not, the only jeans brand on the Romanian market having at its core, a sustainable approach. All products are carefully crafted and traceable. No44 puts a lot of focus on using recycled fabrics and sustainable production processes to achieve the best quality. They strive to offer customers appealing products that last for more than one season.

Rethinking Denim was a collaboration between No44 and ISKO™ Denim using their innovative R-TWO™ program. Together, the two companies created a 100% sustainable jeans, using a mix of reused and recycled materials. Rei Jeans are designed to last for decades and are part of No44's commitment to circular design practices that keep materials in circulation longer.

"We are thrilled to have successfully wrapped up the Rethinking Denim project and to introduce Rei Jean, our 100% sustainable jean. This project represents our vision for a more circular future, and we are proud to have partnered with ISKO™ Denim to bring it to life." - Claudiu Ciubotaru, Marketing Director

Rei Jeans are made from pre-loved jeans and denim scraps and feature a custom fabric by ISKO™ Denim. They are available for purchase on No44's website and in select stores.

Rethinking Denim was driven by a design methodology focused on greater circularity and creating garments that last for decades. This approach is part of No44's DNA, and reflects the brand's commitment to sustainable fashion.

"We invite people to be part of our journey with our most sustainable jeans ever. We believe sustainable fashion is the way forward, and we are excited to continue our journey towards circularity and reducing the environmental impact of our products." - Claudiu Ciubotaru, Marketing Director

No44 is committed to sustainable fashion and will continue to innovate and collaborate to create products that are good for the planet and your wardrobe. For more information about the Rethinking Denim project and No44's commitment to sustainability, please visit www.no44store.com.