DigitalDay Redesigns Websites to Brighten National Brands

Peninsula, OH, June 13, 2008 --(PR.com)-- Well known national brands, such as Smucker’s™ and Smithfield Foods®, discover that redesigning all or parts of their websites increases brand awareness. National companies know that brand awareness depends on customer visibility and perception. To improve their customer relationships, several companies have employed Northeast Ohio web design and marketing agency, DigitalDay, to redesign all or parts of their websites to bring more visitors and provide a better experience for visitors.

DigitalDay worked closely with the companies to improve search engine placement and ultimately increase customer satisfaction. According to DigitalDay, search engine placement and keyword-related advertising can make up 80 to 90 percent of a website’s traffic. DigitalDay uses search engine friendly web design, which involves designing and developing site code and content that complies to spider-based search engine techniques. This ensures a website is returned prominently in the natural search results of spider-based search engines (such as Google). Search engine optimization may be just one part of an online marketing strategy, but it is the fundamental part.

In addition to improving the visibility of the national companies’ websites, DigitalDay uses web design techniques to enhance the customer experience. Clear website navigation and other usability techniques ensure customers can find information quickly. In addition, enhanced interactivity techniques were used in the form of online games and promotions to ensure customers had a memorable experience with the various brands.

Using proven web design techniques, such as search engine optimization, usability, and interactivity, DigitalDay has brightened numerous national brands, improving their customer relationship and their bottom line.

About DigitalDay:
DigitalDay is a Cleveland / Akron Ohio area web design, web development and online marketing agency specializing in web strategy, online branding, graphic design, online promotions and e-commerce integration for a variety of national brand name consumer and B-to-B clients.

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