Small Business Owners Fear Cold Calling

Owen Sound, Canada, June 30, 2008 --(PR.com)-- If there’s anything that small business owners fear more than public speaking, it just might be cold calling. Picking up the phone to call strangers about their business seems so hard to do that most never give it a try.

However, with over 2,300 telemarketing firms in North America, clearly cold calling is still one of the most effective ways to build business quickly.

The reason cold calling is so scary is that most small business owners have never been taught how to do it effectively. They don’t know what works and what doesn’t so they use more familiar yet less effective marketing tactics.

But cold calling doesn’t have to be a mystery. By learning some basics, anyone can become a cold calling whiz and fill up their calendars with paying customers.

Andrea J. Stenberg of TheBabyBoomerEntrepreneur.com is holding a free cold calling teleseminar on July 3rd at 1pm Eastern. She will be interviewing cold calling expert Shawn Greene, author of I'd Rather Have a Root Canal Than do Cold Calling.

In this free teleseminar entrepreneurs will learn:
How to overcome their fear of cold calling and start making those calls
The basic format of a good cold call and how to create their own script
How to deal with gatekeepers and voice mail
Quick examples of good and bad cold calls.

This teleseminar is part of Andrea’s More Effective Marketing Podcast series of educational teleseminars, aimed at helping small business owners become better at marketing their business.

For more information go to www.TheBabyBoomerEntrepreneur.com/freeteleseminar.

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