Slowing Economy Forces Companies to New Technologies to Help Stimulate Business

Randolph, NJ, July 02, 2008 --(PR.com)-- In a struggling economy, advertising costs more than ever – and yet, for every business, advertising is the vital lifeblood. A new technology from TraffiCast is helping businesses repair the economic damages of today for a thriving tomorrow by tapping into the radio airwaves.

"In today's competitive market, we must always be looking for effective means of advertising. Traditional Yellow Pages advertising doesn't work as well as it used to", says Michael Florio of Mine Hill, NJ-based Apollo Electrical Contractors.

“Advertising is a necessity to keep your business running smoothly, efficiently, and profitably,” says Elvin Frost of TraffiCast. “But businesses also need to consistently change the way they target audiences, and print ads simply don't give companies a way to offer new services, products and discounts instantly. Companies are searching for other methods to advertise that they can use indefinitely without incurring design fees or distribution costs.”

With TraffiCast, business work vehicles turn into a powerful advertising tool that is far more impactful and cost effective than just having basic signage listed on the side of the vehicle. It reaches out to the millions of drivers and passengers on America’s roads every day, allowing businesses to be unique and truly stand out from their competition. “A distinctive sign directs other drivers to tune into that business’s dedicated FM frequency in order to hear more information about the services offered,” says Frost.

With a dedicated, short-range FM transmitter, advertisers can broadcast a commercial or jingle, as long as 18 minutes, around the vehicle or building. Potential customers on the drive thus form a captive audience for messages about business specials, services, promotions and seasonal discounts.

TraffiCast works best with truck-side advertising, mobile billboards, banks and ATMs, band tour buses, car washes, roadside billboards, delivery and trade vehicles, auto and boat dealerships, or any other business with buyers in a vehicle.

“With the TraffiCast Broadcasting Kit, you can be on the air within 30 minutes of receipt, broadcasting your customized message to new potential customers,” says Frost. “Prospects will listen to messages about your services, and TraffiCast can provide the means to help close vital new business. Dollar for Dollar, businesses gain so much more in features and flexibility than print advertising ever could, all at a fraction of the cost.”

###