Launch of New Web Technology Service - Reveals the Type of Web-Browsing Device Used by Website Visitors
New web technology service reveals the type of web-browsing device used by their website visitors allowing website owners to optimise the view based on each device.
Melbourne, Australia, July 09, 2008 --(PR.com)-- Zaption.com announce the launch of Handsetdetection.com today. This ground-breaking service provides users with the knowledge of which device each visitor to their website is using – whether it be phone, blackberry or other portable device. There are currently over 7000 device variants the service can identify.
Handsetdetection.com have recently launched a beta service globally. The system, once connected to a website will identify what device each person is viewing your site from. Armed with this information, web developers and designers can then display the correct view to match the expectations, features and limitations of each device such as a touch screen UI for the I-Phone browsers
The handsetdetection.com mobile analytics dashboard provides a real time insight into audience devices.
Why is it important?
With the rapid change within the mobile phone industry and the advance of new handsets across the world, more people are accessing websites from mobile and handheld devices than ever before. In fact, in some countries such as India, the mobile device is now becoming the primary point for internet access.
What happens to a website that does not use this technology?
Websites written in FLASH or built for large traditional laptops and desktops are likely to unusable or offer a poor user experience when viewing from small screen devices such as a mobile (cell) phone, blackberry and other similar handsets.
The more knowledge a web developer has about the user’s device the better their ability to optimise a site for the visitor.
Why now?
We all await the launch of the new Apple I-Phone with great anticipation. According to mobile research firm m:Metrics, almost 85% of the I-Phone owners interviewed browse the Web on their phones, versus 58% of the U.S. smart-phone market and 13.1% of the overall U.S. mobile market. If the version two of the I-Phone has the same impact as version one, there will again be a substantial increase in activity when compared to the industry prior to the launch of this device. This is also helped by the ever growing [and reducing cost] of WiFi network access, and general 3G data availability.
David Manjra, Director of Zaption.com says:
"Looking to the future, there will continue to be a rapid increase in mobile phone and portable device web surfing. In two years' time, your website audience will be as likely to come from a mobile device as it is from a traditional computer."
"It is vital that marketing departments and website owners do not lose that contact with their customer through badly formatted or unviewable websites. If they seize the opportunity now, they can future proof their site, and stay one step ahead of their competitors"
Handsetdetection.com is offering this solution as a free service while in Beta phase. Visit www.handsetdetection.com for more information.
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About Handset Detection.com
Handsetdetection.com is a Zaption group company. Handsetdetection.com's database of devices contains over 7000 devices, and is updated daily. The system can be connected to any website or digital element such as online marketing and advertising. The system can also be used by mobile content service providers. The handset detection system can also be used as a standalone mobile analytics service.
The service is currently in beta phase. Additional features and services will be launched in the next few weeks to extend further the capabilities of the system.
About David Manjra
David has 15 years’ experience within the technology and new-media sectors, specialising in mobile and digital media. Having worked in the UK and Australia as a new media consultant, David is now the Director of Zaption.com and Handsetdetection.com
David Manjra is available for comment on future related articles and where insights into the digital marketing and mobile marketing sectors are requested. To contact David Manjra for further information on this Press Release or for any other matters, please email him at david@handsetdetection.com
Handsetdetection.com have recently launched a beta service globally. The system, once connected to a website will identify what device each person is viewing your site from. Armed with this information, web developers and designers can then display the correct view to match the expectations, features and limitations of each device such as a touch screen UI for the I-Phone browsers
The handsetdetection.com mobile analytics dashboard provides a real time insight into audience devices.
Why is it important?
With the rapid change within the mobile phone industry and the advance of new handsets across the world, more people are accessing websites from mobile and handheld devices than ever before. In fact, in some countries such as India, the mobile device is now becoming the primary point for internet access.
What happens to a website that does not use this technology?
Websites written in FLASH or built for large traditional laptops and desktops are likely to unusable or offer a poor user experience when viewing from small screen devices such as a mobile (cell) phone, blackberry and other similar handsets.
The more knowledge a web developer has about the user’s device the better their ability to optimise a site for the visitor.
Why now?
We all await the launch of the new Apple I-Phone with great anticipation. According to mobile research firm m:Metrics, almost 85% of the I-Phone owners interviewed browse the Web on their phones, versus 58% of the U.S. smart-phone market and 13.1% of the overall U.S. mobile market. If the version two of the I-Phone has the same impact as version one, there will again be a substantial increase in activity when compared to the industry prior to the launch of this device. This is also helped by the ever growing [and reducing cost] of WiFi network access, and general 3G data availability.
David Manjra, Director of Zaption.com says:
"Looking to the future, there will continue to be a rapid increase in mobile phone and portable device web surfing. In two years' time, your website audience will be as likely to come from a mobile device as it is from a traditional computer."
"It is vital that marketing departments and website owners do not lose that contact with their customer through badly formatted or unviewable websites. If they seize the opportunity now, they can future proof their site, and stay one step ahead of their competitors"
Handsetdetection.com is offering this solution as a free service while in Beta phase. Visit www.handsetdetection.com for more information.
###
About Handset Detection.com
Handsetdetection.com is a Zaption group company. Handsetdetection.com's database of devices contains over 7000 devices, and is updated daily. The system can be connected to any website or digital element such as online marketing and advertising. The system can also be used by mobile content service providers. The handset detection system can also be used as a standalone mobile analytics service.
The service is currently in beta phase. Additional features and services will be launched in the next few weeks to extend further the capabilities of the system.
About David Manjra
David has 15 years’ experience within the technology and new-media sectors, specialising in mobile and digital media. Having worked in the UK and Australia as a new media consultant, David is now the Director of Zaption.com and Handsetdetection.com
David Manjra is available for comment on future related articles and where insights into the digital marketing and mobile marketing sectors are requested. To contact David Manjra for further information on this Press Release or for any other matters, please email him at david@handsetdetection.com
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Zaption
David Manjra
+61419700068
www.zaption.com
David Manjra
+61419700068
www.zaption.com
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