TechBiz Connection Presents Panel Discussion on Marketing and Promoting Companies with a Small Budget
Irvine, CA, July 12, 2008 --(PR.com)-- TechBiz Connection (http://www.techbizconnection.org) will host a distinguished panel of business leaders and innovators who will discuss how to market and promote a company with a small budget at its monthly forum on Wednesday, July 16 from 6:00 to 9:00 PM at TechSpace on 65 Enterprise in Aliso Viejo, Calif.
According to Jack Bicer, TechBiz Connection president, the holy grail of success for the small business is the ability to market and promote itself on a very limited budget. TechBiz Connection attendees will learn how to efficiently and effectively reach a target market while gaining an understanding of the wide range of the tools and methods available, from PR to search engine optimization, as well as the wide range of advertising and promotional options.
The panel moderator will be Brent Collins, CEO at SMARTSTOPS.net, a web based subscription service making it easy for stock investors to maintain advanced, automated sell-protection against volatility and downtrends. His familiarity with getting the most from limited marketing budgets spans experience at startups companies and Fortune 500 enterprises, in local to international markets, and in direct to indirect channels. He has led global marketing for Hewlett-Packard’s PC division, and worked with senior executives from companies like Barclays Bank, Standard & Poor’s, UBS, Thomson-Thomson, and McGraw-Hill to architect strategic business growth initiatives.
The panelists include:
Kevin Reid, director of direct marketing, WebVisible, a business growth expert with over 15 years of experience. Prior to joining WebVisible he was a senior executive with Secured Funding Corporation where he helped the company jump 40 places in market share in just three years through effective cross-media direct marketing programs. Prior to that, he held a variety of marketing and advertising roles, working with leading companies like Experian, Suzuki, Buy.com and Verizon. Reid has an MBA degree from Cal State Long Beach and a bachelor’s degree from USC.
David J. Rodecker, founder and CTO, RelevantAds, has lead internet application and marketing technology companies for over a decade. At RelevantAds, he formed a local-advertising product that highlights companies online, and led the development of Local.com a local search destination with over 4.4MM unique monthly visitors. As a founding partner at Mail2World he created an internet email service, growing it to 6.5MM hosted mailboxes with clients AOL/ICQ, EsMas, iVillage and NetIdentity. Rodecker has appeared on CNBC and TechTV evangelizing internet application services and taught business marketing and science at USC, UCLA and Cal State Long Beach.
Kim Long, founder and president, Echo Media Group, is a 15-year public relations veteran and seasoned strategist. She is internationally-renowned for her ability to create news and for positioning her clients in the media spotlight. Long is the co-founder of the Professional Communication’s Exchange (PCE), a thriving Southern California-based networking forum for public relations, marketing and communication’s professionals. She is also a noted speaker, an avid supporter of nonprofit organizations, and the recipient of multiple industry accolades, including numerous PROTOS awards from the Public Relations Society of America (PRSA), as well as the PRSA Pinnacle Award for the “Best Overall Public Relations Campaign.”
Brett Olson is the chief operating officer of Brilliant Blue, which is an interactive agency focused on supporting their clients branding, creative, web, web 2.0 and mobile needs. Prior to joining Brilliant Blue, Olson served as President of the Americas and corporate officer for Sola International, a NYSE listed global manufacturer of ophthalmic lenses. At Sola, he led the company to Vendor of the Year awards at Wal-Mart and LensCrafters. He has significant experience in developing customer relations, delivering new products to the market place, manufacturing, and management. Olson also served as President of Black & Decker Brazil where he successfully launched the DeWalt Brand, doubled the subsidiaries sales and restructured manufacturing operations. Prior to this, he was CFO of Black & Decker Mexico.
The forum discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations, Manatt, Phelps & Phillips, ExactTarget, Inc., Septium Corp., University of California, Irvine, and Brilliant Blue.
Admission to the TechBiz Connection event is $30 prepaid and $40 at the door. For further information and RSVP, visit http://www.techbizconnection.org or e-mail Jack Bicer at president@techbizconnection.org.
TechBiz Connection was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.
###
Contact:
Daly-Swartz PR for TechBiz Connection
Jeffrey Swartz, 949-470-0075
jeffreyswartz@dsprel.com
According to Jack Bicer, TechBiz Connection president, the holy grail of success for the small business is the ability to market and promote itself on a very limited budget. TechBiz Connection attendees will learn how to efficiently and effectively reach a target market while gaining an understanding of the wide range of the tools and methods available, from PR to search engine optimization, as well as the wide range of advertising and promotional options.
The panel moderator will be Brent Collins, CEO at SMARTSTOPS.net, a web based subscription service making it easy for stock investors to maintain advanced, automated sell-protection against volatility and downtrends. His familiarity with getting the most from limited marketing budgets spans experience at startups companies and Fortune 500 enterprises, in local to international markets, and in direct to indirect channels. He has led global marketing for Hewlett-Packard’s PC division, and worked with senior executives from companies like Barclays Bank, Standard & Poor’s, UBS, Thomson-Thomson, and McGraw-Hill to architect strategic business growth initiatives.
The panelists include:
Kevin Reid, director of direct marketing, WebVisible, a business growth expert with over 15 years of experience. Prior to joining WebVisible he was a senior executive with Secured Funding Corporation where he helped the company jump 40 places in market share in just three years through effective cross-media direct marketing programs. Prior to that, he held a variety of marketing and advertising roles, working with leading companies like Experian, Suzuki, Buy.com and Verizon. Reid has an MBA degree from Cal State Long Beach and a bachelor’s degree from USC.
David J. Rodecker, founder and CTO, RelevantAds, has lead internet application and marketing technology companies for over a decade. At RelevantAds, he formed a local-advertising product that highlights companies online, and led the development of Local.com a local search destination with over 4.4MM unique monthly visitors. As a founding partner at Mail2World he created an internet email service, growing it to 6.5MM hosted mailboxes with clients AOL/ICQ, EsMas, iVillage and NetIdentity. Rodecker has appeared on CNBC and TechTV evangelizing internet application services and taught business marketing and science at USC, UCLA and Cal State Long Beach.
Kim Long, founder and president, Echo Media Group, is a 15-year public relations veteran and seasoned strategist. She is internationally-renowned for her ability to create news and for positioning her clients in the media spotlight. Long is the co-founder of the Professional Communication’s Exchange (PCE), a thriving Southern California-based networking forum for public relations, marketing and communication’s professionals. She is also a noted speaker, an avid supporter of nonprofit organizations, and the recipient of multiple industry accolades, including numerous PROTOS awards from the Public Relations Society of America (PRSA), as well as the PRSA Pinnacle Award for the “Best Overall Public Relations Campaign.”
Brett Olson is the chief operating officer of Brilliant Blue, which is an interactive agency focused on supporting their clients branding, creative, web, web 2.0 and mobile needs. Prior to joining Brilliant Blue, Olson served as President of the Americas and corporate officer for Sola International, a NYSE listed global manufacturer of ophthalmic lenses. At Sola, he led the company to Vendor of the Year awards at Wal-Mart and LensCrafters. He has significant experience in developing customer relations, delivering new products to the market place, manufacturing, and management. Olson also served as President of Black & Decker Brazil where he successfully launched the DeWalt Brand, doubled the subsidiaries sales and restructured manufacturing operations. Prior to this, he was CFO of Black & Decker Mexico.
The forum discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations, Manatt, Phelps & Phillips, ExactTarget, Inc., Septium Corp., University of California, Irvine, and Brilliant Blue.
Admission to the TechBiz Connection event is $30 prepaid and $40 at the door. For further information and RSVP, visit http://www.techbizconnection.org or e-mail Jack Bicer at president@techbizconnection.org.
TechBiz Connection was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.
###
Contact:
Daly-Swartz PR for TechBiz Connection
Jeffrey Swartz, 949-470-0075
jeffreyswartz@dsprel.com
Contact
TechBiz Connection
Jeffrey Swartz
949-470-0075
www.techbizconnection.org
Jeffrey Swartz
949-470-0075
www.techbizconnection.org
Contact
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