Announcing the "Fair Access to the Internet" Campaign from 2bacting
The popularity of the Internet has attracted TV broadcasters who are now using their extensive resource and status to corner the Internet media viewing market.
Leeds, United Kingdom, September 04, 2009 --(PR.com)-- Small independent online Video production companies are struggling to compete for fair access to an online TV audience now that the broadcasters have expanded onto the Internet.
The TV broadcasters have several advantages which aid their takeover. They already have strong brand presences and are well known by the viewing public. They have more resource in finance and infrastructure. However, their biggest advantage is that they can use the TV channels as advertising platforms to drive online traffic to their Internet sites.
The Internet is an open broadcast medium and this has enabled small producers to show their work to a mass market for the first time. The longer term benefit of this is that it offers to the public greater and more sustainable choice and promotes innovation as small producers experiment with new formats to attract viewers. Without some form of intervention the argument is that broadcasters will monopolise this medium and stifle production creativity typified by the popularity of productions posted on ‘Youtube’.
Following the deregulation of the UK telecoms market, a number of restrictions were placed on BT in an attempt to create effective competition. These restrictions helped to establish a relatively open and competitive broadband market in the UK. 2b Acting, the Leeds based online Video Production company that has launched the ‘Fair Access to the Internet’ campaign, believes the position with the Internet is the same and broadcasters with ready access to TV channels should be limited in their use of the Internet to allow independent producers a chance to use the medium to develop and grow.
“The slow entry of the broadcasters to the Internet has given us the chance to prove that our work can be enjoyed by an audience and so it would be devastating to lose them now”, says 2b Acting. “It is not going to be easy to win hearts and minds on this issue as we are in a ‘David against Goliath’ situation without a stone in our sling but this campaign is a start. We would like small independent producers and any one else who share our concern to lend their support to our campaign by registering on our website site at www.2bacting.tv.”
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The TV broadcasters have several advantages which aid their takeover. They already have strong brand presences and are well known by the viewing public. They have more resource in finance and infrastructure. However, their biggest advantage is that they can use the TV channels as advertising platforms to drive online traffic to their Internet sites.
The Internet is an open broadcast medium and this has enabled small producers to show their work to a mass market for the first time. The longer term benefit of this is that it offers to the public greater and more sustainable choice and promotes innovation as small producers experiment with new formats to attract viewers. Without some form of intervention the argument is that broadcasters will monopolise this medium and stifle production creativity typified by the popularity of productions posted on ‘Youtube’.
Following the deregulation of the UK telecoms market, a number of restrictions were placed on BT in an attempt to create effective competition. These restrictions helped to establish a relatively open and competitive broadband market in the UK. 2b Acting, the Leeds based online Video Production company that has launched the ‘Fair Access to the Internet’ campaign, believes the position with the Internet is the same and broadcasters with ready access to TV channels should be limited in their use of the Internet to allow independent producers a chance to use the medium to develop and grow.
“The slow entry of the broadcasters to the Internet has given us the chance to prove that our work can be enjoyed by an audience and so it would be devastating to lose them now”, says 2b Acting. “It is not going to be easy to win hearts and minds on this issue as we are in a ‘David against Goliath’ situation without a stone in our sling but this campaign is a start. We would like small independent producers and any one else who share our concern to lend their support to our campaign by registering on our website site at www.2bacting.tv.”
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Contact
2b Acting Ltd
David Jones
07811 544422
www.2bacting.tv
David Jones
07811 544422
www.2bacting.tv
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