Auracana Appoints New Business Director

Boston, MA, July 17, 2008 --(PR.com)-- Boston based brand strategy firm Auracana has hired David Connor as its new business development director. Connor brings over 20 years of sales and marketing management experience and will be in charge of building on Auracana’s expertise in building entertainment brands and expanding their strategy, marketing, creative, design and production services into new business markets both domestically and internationally.

“Dave is a fantastic asset to Auracana during a time of growth and expansion for our company” says Glenn Kesner, Auracana founder and president. “His experience, knowledge and passion for always exceeding clients expectations is a perfect match for Auracana’s foundation of building brands by collaborating closely with our clients and connecting evocatively with their constituents”.

Auracana specializes in building and enhancing television, entertainment, consumer, on-line and retail brands and has extensive experience in branding, advertising, marketing, creative development, design and production for on-air promos, TV and radio commercials, viral and web-based videos, on-line marketing, network and show packaging, interstitials, off-air and corporate marketing, movie marketing and long-form/ branded content. Their clients include Discovery, Disney and Yahoo. Auracana recently led the re-brand and NASCAR 08 campaigns for SPEED TV.

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