Santa Ana Star Casino Selects Dovetail to Provide Marketing Database Development and Services

Denver, CO, April 21, 2006 --(PR.com)-- Santa Ana Star has selected Dovetail to develop, host, maintain and provide access for their marketing database. Santa Ana Star’s direct marketing agency, G.A Wright Marketing Inc., brought Dovetail in to enable Santa Ana Star to easily and effectively use their data for direct marketing.

Santa Ana Star is a Native American Casino in metro Albuquerque, New Mexico. The 100,000 square foot casino features 1,000 gaming machines, twenty-one table games, black jack, three card poker, craps, single zero roulette and a poker room with live action poker. Santa Ana Star also offers five restaurants and a 36 lane bowling center.

Dovetail—The Marketing Database Company
Dovetail develops, maintains, hosts and provides access to marketing databases. Dovetail’s flagship product, The Dovetail Application, provides an intuitive browser-based interface designed specifically for direct marketers, allowing them to run counts, pull lists, perform analysis and run ROI response analysis on completed direct marketing campaigns. Furthermore, Dovetail specializes in integrating direct marketing related data, quickly rolling out customized marketing database solutions—typically in 30 to 60 days, and the marketing databases that Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.

To learn more, visit www.dovetailnet.com or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or jeff@dovetailnet.com.

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