Natural Balance Pet Foods is the Official Sponsor of the Greatest American Dog (CBS) Sweepstakes, with the Grand Prize an Unforgettable Trip for the Winner and Their Dog

Los Angeles, CA, July 24, 2008 --(PR.com)-- One of the most incredible contests ever announced for pet lovers was unveiled this week, with all dog lovers invited to enter the Greatest American Dog sweepstakes for a chance to win a trip to Pasadena where the winner and their dog will join Natural Balance on the Natural Balance float in the 2009 Pasadena Tournament of Roses® 120th Rose Parade ® (January 1, 2009). Winners also receive a year's supply of Natural Balance Pet Food.

Each week, Natural Balance will premiere a new "shopisode" on www.cbsstore.com. These groundbreaking segments feature Dick and Jimmy Van Patten along with many of the contestants from Greatest American Dog. Shopisodes combine original content and Greatest American Dog footage to showcase Natural Balance brands - starting this week with Natural Balance's Potato and Duck Formula from its L.I.D.-Limited Ingredient Diet formulas line of dog foods. It is perfect for dogs with allergies to certain ingredients and is also perfect for dogs with sensitive stomachs.

Stay tuned to Greatest American Dog and the CBS store for more information on the Sweepstakes as well as information on Natural Balance Pet Foods' first float in the 2009 Pasadena Tournament of Roses® 120th Rose Parade ®, and be sure to tune in Jan 1, 2009 at 8AM PST to watch the Parade live. Visit www.cbsstore.com to view the Natural Balance Boutique.

For more info and links to Natural Balance, visit www.naturalbalanceinc.com or contact:

Betsy Martin Scott Shatsky
betsy@naturalbalanceinc.com scotts@naturalbalanceinc.com
800- 829-4493 310-850-4246

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