nitenite Fights the Recession

Birmingham, United Kingdom, July 25, 2008 --(PR.com)-- nitenite have decided to lower their costs, thus appealing to the new wave of penny savers and have come up with an appealing ongoing promotion that gives consumers the opportunity to tighten their belts as long as they plan ahead and spend wisely. On the first Monday of each month, nitenite will have a “Fight the Recession Machine” day – whereby 20% of rooms for the following month will be available for just £29.95 each: this is where their concept of ‘affordable luxury’ really comes into its own.

The message is that anyone who really wants to get a grip on their finances and save a bit of cash needs to think ahead. The early birds will triumph and will benefit individual consumers and corporate companies alike. With even the biggest names in corporate business tightening the purse strings, nitenite will be a welcome breath of fresh air and will provide guests with the opportunity to continue with their business or leisure plans without having a detrimental effect on their bank balance.

nitenite cityhotels - Background Information

nitenite cityhotels are a new generation of smart, boutique-style value hotels that use cutting edge design and innovative thinking to create a hotel product that offers cost-conscious accommodation for travellers. The micro-boutique model provides high quality and stylish accommodation within a compact space and this unique design enables the company to look at unconventional sites, such as offices and warehouses.

The 104-room nitenite Birmingham offers high quality accommodation with upmarket touches, high tech electronics and stylish furnishings. The ergonomically designed, seven metre square rooms evoke the feel of a luxury yacht cabin. Although compact, the soundproofed rooms have full sized double beds with Egyptian cotton bed linen, a 42 inch plasma screen TV, WiFi access, en-suite power shower with heated mirrors and climate control. There is also a café-restaurant and a spacious foyer. The neutral décor is enhanced by the use of high quality furnishings and natural materials, such as cherrywood and leather.

Colin Hatt, CEO of nitenite comments, “nitenite fills a gap between budget travel and expensive boutique hotels, making it ideal for leisure travellers who want a convenient base for shopping and entertainment, as well as professionals who may have an early morning meeting or are working late and decide to stay in the city.” nitenite’s strategy is to establish the brand as a serious contender in the global economy hotel sector and to launch 15 hotels in the next five years. “Our aim is to attract business travellers who are looking for value for money without scrimping on style,” says Colin, “Why spend £200 for a room you only sleep in for six hours?”

A growing number of people are choosing to stay at hotels like these, a fact that is born out by the continuing rise of the economy hotel sector, which according to Mintel, is set to grow by 38 per cent over the next five years. Since its launch two years ago, the company and its CEO, Colin Hatt, have won a number of awards, including the ‘Rising Star’ award at the inaugural Hotel Report Awards held in London in February 2008. The company’s Birmingham property also won the ‘Excellence in Innovation’ category and finalist for ‘Excellent Customer Service’ at the HRS Hotel Excellence Awards. nitenite Birmingham also features in the top 3 ranking out of 122 hotels in Birmingham on the highly acclaimed website ‘Tripadvisor’.

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Press contacts, hotel in Birmingham
· Kat Bailey, nitenite, +44 (0)7771 912 177, kat@nitenite.com, www.nitenite.com
nitenite cityhotels, 18 Holliday Street, Birmingham B1 1TB