First Rehab Life Receives Three Communications Awards

Great Neck, NY, July 30, 2008 --(PR.com)-- The First Rehabilitation Life Insurance Company of America (First Rehab Life) receives three communications awards for an interactive training video. The complimentary learning tool for insurance brokers and agents focuses on the company’s prime product, an executive medical reimbursement policy marketed as The 100% Solution.

First Rehab Life’s communications excellence is recognized by the following awards programs:

1. American Inhouse Award by GDUSA
Graphic Design USA (GDUSA) is a monthly business-to-business magazine for graphic design professionals. The publication has sponsored competitions honoring the best in creative and business communications for over 40 years. A record-breaking 5,500 entries were submitted in the 2008 competition, and just over 10 percent were honored with an award.

2. Gold Award at Hermes Creative Awards
Hermes Creative Awards is an international competition for professionals involved in the creation of marketing materials. The competition is administered and judged by the Association of Marketing and Communication Professionals. The association began in 1995 as a means to honor outstanding achievement and service to the communication profession.

3. Award of Excellence at APEX
APEX (Awards for Publication Excellence) has been organized by "Writing that Works" for 20 years. The awards program recognizes distinction in graphic design, editorial content, and the ability to achieve overall communications excellence.

Available in DVD and CD-ROM format, the video provides a practical look into the application, sales techniques, and mechanics of The 100% Solution. The interactive features allow producers to select and learn the things they are interested in – at their own pace.

“A product as innovative as The 100% Solution deserves an equally innovative learning tool. Our DVD takes a fresh approach to explaining an insurance product: It’s flexible, intuitive and anticipates questions. We are extremely grateful to see our approach recognized by three major communications awards and extend our thanks to the entire crew who helped make this production possible: the actors, videographer, and fellow employees.” states Katrin Atienza, Director of Marketing, who produced the training video.

Chapter 1 provides a brief summary of this uniquely tailored product. Chapter 2 illustrates different scenarios and situations where The 100% Solution might be a great fit for a company. The sample conversations demonstrate how to bring this product up when speaking with a client, how to ask the right questions, how to identify more potential clients, and how to ultimately sell more. Chapter 3 allows producers to dive deeper and learn the mechanics of The 100% Solution from underwriting to reconciliation and claims processing.

The 100% Solution has been meeting the needs of business owners, key executives, shareholders, and partners* since 1984. This fully insured excess medical reimbursement policy can be written for groups of two or more employees and can be carved out by class. It covers most out-of pocket expenses created by exclusions and cutbacks in primary health plans and ancillary employee benefits. The 100% Solution is available in CT, DE, DC, IL, MA, MI, MN, NJ, NY, PA, RI, SC, and TN. For more information on selling The 100% Solution, please contact First Rehab Life’s sales office at 800-750-3754 or visit www.firstrehab.com.

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About: Incorporated in 1972, First Rehab Life (The First Rehabilitation Life Insurance Company of America) is headquartered in New York and licensed in 16 states. Rated as an A- insurance carrier by A.M. Best and Standard & Poor’s, First Rehab Life writes employee benefits (Vision, Dental, Short- and Long-Term Disability, and Life insurance) exclusively through a network of 5,000 independent brokers and agents. The company is a leader in the statutory disability market (NY DBL and NJ TDB). The 100% Solution, a Medical Reimbursement Policy, is First Rehab Life’s distinctive product and has been meeting the insurance needs of business owners since 1984. Visit www.firstrehab.com for details.

*Only full-time employees working at least 30 hours/week are eligible for coverage. A minimum of two eligible full-time employees must be covered at all times.

Note: This press release is illustrative only, providing a general overview of the services described. It is not a contract. No warranty is made as to tax information presented in this brochure. The information provided may be used as a guide to assist the reader’s qualified tax advisor. All treatments must be medically necessary and supervised by a licensed medical practitioner. This policy provides limited excess health insurance benefits only. It does not provide basic or major medical insurance as defined by your state’s Insurance Department. To be eligible for the Group Medical Reimbursement Policy, the company must provide primary health care coverage to its employees in the form of a traditional Indemnity, PPO, HMO, or other Managed Care or Major Medical/Hospital coverage. Policies are reviewed annually and may be cancelled for nonpayment. All coverage extends up to policy limits. Please refer to the policy for provisions, conditions and exclusions. All policies are subject to final Underwriting approval.

The 100% Solution is available in CT (Form# GMRP-CT 03/01), DE (Form# GMRP-DE 04/01), DC (Form# GMRP-DC), IL (Form# GMRP-IL), MA (Form# GMRP), MI (Form# GMRP), MN (Form# GMRP-MN), NJ (Form# GMRP-P-NJ), NY (Form# GMRP-1), PA (Form# GMRP), R I (Form# GMRP), SC (Form# GMRP), and TN (Form# GMRP). CT & MA: available only to businesses with 51+ employees • NJ: available only to businesses with 50+ employees.