Motivate 4 Success, Recovery Coaches; Participate at AMHCA Conference, San Diego, CA

San Clemente, CA, July 30, 2008 --(PR.com)-- The American Mental Health Counselors Association, 2008 Annual Conference, July 17-19, Mission Valley – San Diego, CA. attracted more than 400 attendees. Mental health counselors are highly skilled professionals who provide a full range of services. Coaching complements the professional interventions by its focus on structure, responsibility, compliance and motivation. Motivate 4 Success introduced Counselors across the country to the impact Coaching can have on their practices. As Counselors work with clients to create goals a coach further enforces, supports, and motivates the client. Coaching is not counseling or therapy. Issues are addressed as they arise rather than holding on until the next session. The coach assists the person in using the skills they have acquired in counseling sessions to develop strategies that they are confident will lead to the achievement of the goals set. As people achieve their goals their sense of personal effectiveness, self esteem and autonomy grow. Counselors are able to build on their success by setting further meaningful goals.

Senior Recovery Coaching became a topic of interest for many of the participants who are seeing a dramatic increase in this population in their own practice. Coach Scott McCall, introduced effective tools and techniques that he uses in his programs with seniors. “Bridging the generational gap between a senior and his or her grown children is a difficult process that requires time, patience and understanding. With the opening of our new website Seniors Motivate 4 Success .com, we are able to separate out this growing population and truly focus our efforts”, said Coach Scott McCall.

With family support dwindling, and social isolation increasing at a rapid rate, more services that support mental health professionals is definitely needed. We need to recreate teams that work together to achieve a happy, healthy society. The independent Counselors who participated in AMHCA’s Conference got a brief preview of how Recovery Coaching from Motivate 4 Success can truly compliment their efforts.

###