Imation Atom Flash Drive Powers Up to 8 GB

Bracknell, United Kingdom, August 01, 2008 --(PR.com)-- Imation, a world-wide leader in removable data storage, introduces the 8GB capacity version of the Imation Atom Flash Drive providing greater storage capabilities to its range of 1GB, 2GB and 4GB ultra small flash drives. The Imation Atom Flash Drive family has proved to be popular among flash users and has been enhanced to provide the additional flexibility to meet all their personal and business needs.

Compact but incredibly durable, the 8GB Atom is designed and tailored to fit the capacity, security and performance requirements of today’s mobile professionals. Proved in rigorous testing, the Imation Atom Flash Drive has been certified by SGS Reliability Laboratory to be both waterproof and dustproof, guarding valuable data no matter what variable conditions might be experienced in transit.

The Imation Atom Flash Drive is not just physically well-protected by its aluminium casing; password and drive partitioning means stored data is readily secured against access by unauthorised users. A key chain makes it simple to attach the Atom to a briefcase or laptop bag to ensure the tiny flash drive doesn’t get lost.

Compatible with Windows Ready Boost, the Imation Atom Flash Drive can be used to accelerate system performance, as well as store and transport data, and is compatible with Windows, Mac and Linux operating platforms.

Branko Domic, Brand Manager at Imation, comments: “We are proud of how quickly the Imation Atom Flash Drive has been embraced by consumers and it has exceeded our targets within its first few months on the market. We are delighted to be able to offer our customers the 8GB version which reflects the increasing demand received from consumers.”

The 8GB Imation Atom Flash Drive is available now at specialised retail outlets, wholesalers and on the internet priced at around £22 (excluding VAT). Visit www.imation.co.uk for detailed product information.

Product photos of the Imation Atom Flash Drive are available on the Imation Image Library at: http://images.imation.eu keyword: Atom

About Imation
Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognised names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation and its brands is available at http://www.imation.eu

Imation, the Imation logo, Memorex, ‘Is it live or is it Memorex?’ are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

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