Digital Media Projects Announce the Launch of Their High Definition Media Server Unit Specifically Developed for Retail Stores

Leeds, United Kingdom, August 03, 2008 --(PR.com)-- The market leading retail signage and broadcast solution is designed to transmit HD and SD content over simple computer networks (IPTV) and coaxial cable in the same way that terrestrial digital television is broadcast. The system offers a no compromise solution for new and existing installations in a wide variety of retail stores.

The unique and market leading development created by Digital Media Projects will mean that in many cases the addition of a single unit will enable an existing coaxially cabled store to broadcast HD direct to TV’s. The cost saving implication of the technology is enormous, as there is no need to re-cable a retail store in order for it to broadcast HD content and HD/SD digital signage. A single uHDMS unit is all that’s required to enable both DVB-T/ATSC terrestrial and IPTV broadcast.

For the first time retailers will be able to distribute stunning HD content over their existing cable network to demonstrate the quality and capability of their HD screens. Digital Media Projects CEO and founder Nicholas Fearnley commented "electronics retailers are facing a difficult time over the coming months, it is vitally important that the television screens on display capture a customers attention by demonstrating the very best HD content, and ultimately lead customers to make a purchase. I believe our system not only gives retailers a significant edge over the competition, but could potentially save them thousands of pounds in store installation costs."

To find out more about Digital Media Projects products and services visit www.digitalmediaprojects.co.uk

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