Carat Interactive

Tamara Birdsall, Carat Interactive's Co-Creative Director made BtoB Magazine's Who's Who list in 2003. The Who's Who list contains both savvy veterans and up-and-comers in 10 categories -- Tamara being ranked #1 in the creative category. Tamara Birdsall led Carat Interactive's creative department through a stellar year in which the agency grew its overall revenue by 21% and its b-to-b revenue by 18%.

In 2003, Jenny Zirinsky, Senior Media Planner at Carat Interactive, was named one of Media Magazine's Top 20 Rising Media Stars. Jenny is recognized for vision that interactive media will become a more central and vital component in the advertising mix. Her client base includes Hyatt, Rational Software and ATI.

In March 2003, Carat Interactive has been named the Interactive Winner of BtoB Magazine's Top Agencies Report. This annual issue recognized Carat Interactive for its outstanding performance in terms of revenue growth, new business and creative work in 2002.

The Internet Advertising Competition (IAC) WebAwards are produced by the Web Marketing Association to honor excellence in online advertising and recognize the individuals and organizations responsible. Carat Interactive was named the Winner of three categories: The Best Entertainment Take-Over Ad (UPN), The Best Technology Animated Banner Campaign (Palm Inc), & Best Technology Email Marketing Campaign (Palm Inc).

The Pencil is the most sought after prize by creative people in recognition of creative excellence in interactive advertising. Winning creative is published and archived for posterity in the One Show Interactive Volumes. In 2003, Carat Interactive was named as a finalist for work on the "Abroad" campaign for Vodafone. In particular, they credited Carat Interactive's Expandable SMS banner designed to increase awareness of Vodafone's mobile connectivity abroad and also to encourage users to send a text message to friends on their mobile phone.

In January 2003, Media Magazine's annual report of the top Interactive Agencies was published. Carat Interactive leaped three positions from 2001, ranking as #3 out of 50 agencies evaluated. Media Magazine is the first monthly print magazine to explore and examine the Internet as both an ad medium and as a tool for planning and buying all media.

Carat Interactive received a Sawyer Award in December 2002 for its work on the Adobe InDesign 2.0 campaign. Noting the campaign as "among the most beautiful online executions out there", Carat Interactive's work was described as a counterweight to the anemic efforts by the vast majority of organizations that are suffocating and paralyzed.

Carat Interactive accepted the SILVER award for its work on the Palm i705 Launch. This award recognizes Carat Interactive's innovative and effective use of email to communicate with and market to customers. It covers all forms of email marketing and advertising, including viral ad campaigns and promotions. Only six awards total were granted under three categories: Best Online Advertising Campaign, Best Email Advertising Campaign & Best Multi-Channel Marketing Campaign.

Technology Marketing Magazine recognized Carat Interactive for its work for Seagate. The campaign entry entitled "Torture Tests" was selected as a GOLD winner in the 2002 ICON Awards competition. The Award was announced in April 2002. The Editors of MC Magazine celebrate the best of technology advertising and marketing in the 8th Annual ICON Awards.

The 2nd Annual Eyeblaster Awards to honored the most creative and visually engaging rich media advertisements. Carat Interactive's work for Hyundai was recognized as one of the twenty-five finalists from over six hundred ads that have run on the Eyeblaster platform in the last year. Carat Interactive's strategies for the Hyundai campaign were later recognized by MSN and the IAB under its 'Best Practices' Initiative in December 2002.