Goldfarb Weber Creative Media

Challenge: Case wanted to position itself as one of the best schools in the country, and Cleveland as a happening place to prospective students around the country. Solution: Glazen produced a spot that features real students - sharing their real experiences as a fast-paced barrage of visuals fly by - accompanied by an original rock n' roll soundtrack.

Challenge: The tremendous shortage of nurses has become a problem for even the best hospitals. Solution: Real employees reveal "the truth" about the challenges and rewards associated with working at a world-class institution. The result is a video that captures the spirit of being a nurse at the Cleveland Clinic.

Challenge: Getting people to attend the extraordinary Arms & Armor Exhibition at the Cleveland Museum of Art. Solution: We produced a stylistic spot with stunning motion graphics that give a real sense of the Holy Roman Empire, including an authentic Austrian Voice Over.

Challenge: A different way to present to employees the year in review, and what the future holds for this real estate giant. Solution: A series of engaging testimonials from key executives that showcase their portfolio of retail centers, housing complexes, office buildings and hotels.

Challenge: To create an overview, bigger-than-life experience that shows how Parker parts are in almost everything that moves in this world. Solution: We produced a visually stunning HD film with custom sound effects and an earth shaking score. The presentation is part of a new installation at Parker's World Headquarters.

Challenge: How to excite and attract attendees to their biggest trade show event of the year - the RSNA show at McCormick Place in Chicago. Solution: We produced a video where we took their clinical images and treated them with fast moving, stylistic motion graphics. A very modern music track was also used to attract attendees to the Philips booth.

Challenge: The Rock Hall was looking for a piece that tells the story of how Cleveland got the Rock hall and the struggles it went through to get it built. Solution: We produced an amazing documentary - interviewing everyone from I.M. Pei to Jann Wenner in telling this incredible story of determination and perseverance.

Challenge: To show prospective recruits what goes on in a 'day in the life' of a Sherwin- Williams Store Manager. Solution: We produced a fast-paced video showing off the exciting day in the life of a very energetic and engaging Sherwin-Williams store manager.

Challenge: Each year, United Way of Greater Cleveland produces a campaign video to kick off their fundraising efforts. Solution: We produced a documentary-style video featuring three stories with our Campaign Co-Chairs actually interviewing our subjects on-camera. The result was a more engaging and authentic video that United Way is using throughout Northeast Ohio.

Challenge: Rainbow Babies and Children's Hospital needed a piece to help them raise a record amount of funds at their annual "Ride the Rainbow" event. Solution: We produced a very moving documentary-style video featuring four stories of different families at different stages of treatment at Rainbow Babies and Children's Hospital.

Challenge: To create a marketing video that highlights the microscopic products of this growing company. Solution: Creative use of motion graphics provided a palette that allowed for great story telling. The fun-to-watch video reveals the capabilities of the company while positioning them as a solid, high tech player in a competitive marketplace.

Challenge: Create a targeted demonstration video to an upscale consumer that instructs them on how to get the most out of their new purchase. Solution: We designed a multilingual interactive DVD that is shipped along with the newly purchased blender. The DVD features Iron Chef Michael Symon who conducts a 'gourmet cooking class' that helps the viewer get the most from their new Vita-Mix...

Challenge: To create a fresh and compelling opening/bumper package for this legendary local PBS arts and entertainment TV show. Solution: We produced an artistic piece with colorful motion graphics featuring performers in a surreal environment. This opening was so well received that the making of this piece was a featured segment on the show.