Bill Hunt Public Relations

In 2001 we came up with the strategy and I carried out the sell-in for the Bridget Jones Diary SMS service for Finnish telecoms company Riot Entertainment.

The campaign reached 53 million consumers with coverage including The Times, Media Guardian (full page), Time Magazine and the Economist.

Riot-E became the most highly publicised company in the wireless entertainment sector.

The campaign prompted new business calls from mobile operators worldwide and was a finalist for a PRWeek award.