Bill Hunt Public Relations

PR for the ACF included their 'Attitude' campaign which was launched at an ambitious VIP event on Horse Guard's Parade. The Attitude campaign generated a steady flow of coverage with 97 pieces of national and regional pieces reaching 28 million consumers. Alongside PR, I carried out training for members of the regular and reserve British Army on media relations and youth marketing.

Tanya Robinson won FHM's High Street Honeys competition in 2003. Working with friends at Cunning, I publicised their 'Tanya's Charms' campaign. This involved a Yorkshire pub changing its name in Tanya's honour and replacing their traditional sign with a picture of Tanya's bottom. With poor Tanya posing for photographers outside the pub in a bikini on a particularly freezing February day, I did...

To launch the new MINI we worked with guerrilla marketing agency Cunning to develop a PR, events and media targeting strategy. This involved a series of events that would allow people to interact with the car and see its fun, adventurous and risky personality. We put cars on roofs of cinemas, driving up walls, providing the music at festivals, leading Gay Pride in fetish gear and linking with...

National Drugs Helpline was part of the the Government's solvents and drugs awareness inititaives run by the Health Education Authority. I ran a campaign targeting music, style, youth and gay press. It included an exclusive national drugs survey with high circulation girls' title, Sugar and giving away branded CDs through music titles and at events. I also appealed for anyone who had...

My relationship with Nikon began with the launch of their first mass market digital compact. The campaign included a full-page feature on the benefits, ease and myths of digital photography in the Mirror and a series of regional competitions linking schools with their local papers. With only PR support, sales of the camera vastly exceeded expectations. The following year I persuaded the camera...

To help launch Raymond Weil's W1 range to a young affluent audience, we built a campaign themed around London's fashionable W1 postal area. I worked with the chairman of the British Inline Association to recruit a team of good looking, proficient rollerbladers and dressed them in skin tight branded body stockings. They performed stunts and handed out leaflets in high traffic areas around the...

In 2001 we came up with the strategy and I carried out the sell-in for the Bridget Jones Diary SMS service for Finnish telecoms company Riot Entertainment. The campaign reached 53 million consumers with coverage including The Times, Media Guardian (full page), Time Magazine and the Economist. Riot-E became the most highly publicised company in the wireless entertainment sector. The...

"Thank you very much for the huge amounts of effort which I know have been invested, and for sticking with one of the most difficult of all tasks - a year round campaign. I imagine the client will have been suitably impressed." David McLaren Chairman, Hill and Knowlton "...we have established a new level of awareness of the ACF among journalists - we couldn't have done it without you - many...

Employed by Hill and Knowlton on the Government's National Year of Reading, my main responsibilities were coming up with ideas and talking to the media. We wanted mass awareness, so I recommended that we launch the campaign by getting the Home Secretary on the set of the nation's favourite soap. David Blunkett was seen on ITN, BBC News and pictured in every national pulling a pint with Bianca...

One of my more unusual media relations roles was for TIME Magazine during the Iraqi conflict. It was my job to secure European broadcast interviews with correspondents in Baghdad, Kuwait and New York, as well as securing commentary slots on UK broadcast for members of the UK senior editorial team. I went on to carry out project work for TIME on their 'Person of the Year' and 'European...

At Biss Lancaster, alongside co-founding their youth marketing division BL Alternative, I managed three very enjoyable Bertie Bassett campaigns, all of which won industry awards. These included Re-turn Bertie (PRCA commendation) and Bertie Goes to Sotheby's (PRWeek Best Promotional Campaign). Read more about Bertie at Sotheby's here. A little later I compiled a programme of events publicising...

The Photo Imaging Council represents companies in the UK photographic sector. I've worked with PIC and the Photo Marketing Association for over a year, encouraging people to buy digital cameras and print their digital images. The latest project has been a series of full-page features in the Daily Mirror promoting different aspects of digital photography. To enhance the features we gave...

While freelancing with Hill & Knowlton, I was moved on to the Walkers 'Taste of Fame' campaign to raise levels of coverage which were flagging. The PR campaign was to support an on-pack promotion which replaced Gary Lineker's face with that of members of the public. I hit the phones and told as many journalists as I could get hold of about the campaign, resulting in a respectable spread of...