Testimonials
"Thank you very much for the huge amounts of effort which I know have been invested, and for sticking with one of the most difficult of all tasks - a year round campaign. I imagine the client will have been suitably impressed."
David McLaren
Chairman, Hill and Knowlton
"...we have established a new level of awareness of the ACF among journalists - we couldn't have done it without you - many thanks."
Brigadier John Neeve
General Secretary, ACF
"...an ability to come up with creative ideas that are not only quirky and original but also workable makes him a very unusual and valuable PR person. Bill is persistent, communicates well and has developed some close relationships with influential journalists."
Virginia McLean
Professor of International Public Relations, Syracuse University
“Bertie was a heroic campaign - fun, targeted and very effective. This campaign generated great exploitation of a human interest idea.”
Beverley Kaye
Chief Executive, The Rowland Company
“The [Bertie] stunt was judged to be an unprecedented success by Trebor Bassett and the media. It captured the imagination of the media, fitting in well with the requirements of news desks for light stories.”
Hilary Freeman
PRWeek Magazine
"Bill's 'practical creativity' has hugely impressed me. He consistently comes up with interesting, imagination-grabbing ideas. His ability to combine big thinking with practical effectiveness strikes me as pretty rare."
David Taylor
Writer and journalist
"...a huge thank you for all the effort and hard work that you put into the Twisted Sister campaign. The campaign will have contributed a great deal to raising brand awareness."
Elaine Swift
Head of Press & PR, Nikon
"...one of only 20 decent PR people in the industry."
Tricia Phillips
Careers & Internet Editor, The Mirror
"You played an important part in creating 'Get Some Attitude'. You showed great determination, for this I am immensely grateful."
Lt Steve Thomas
Marketing Officer, ACF
"Thank you for all your hard work on Simply The Best CITV. I and the team especially appreciated your enthusiasm and ideas, and it was a pleasure working with you."
David Alpin
Editor, LWT
"I want to say a big thank you for the excellent work you have done in gaining such quality coverage for Bertie at Sotheby's. It just goes to show what hard work, persistence and a belief in the character can achieve."
"Congratulations on the excellent coverage achieved with the balloon during the London Marathon. I believe the media value alone would have more than paid for the cost of the balloon."
Bruce Burnett
Marketing Director, Trebor Bassett
“Bill really showed initiative and refused to be beaten (by me or the system) and found a way...the result was the most brilliant branded TV coverage. A delighted client - even their MD noticed it and was enthusing.”
Pippa Sands
Managing Director, Sandpiper Communications
“Bertie at Sotheby’s was an excellent piece of opportunism, showing an originality usually lacking in PR companies. The idea to hold live radio interviews with 'Bertie's Manager' was in a different league to press releases.”
Ian Jowell
BBC Radio Sheffield
“...the most creative person working in PR I've met”
Peter Sive
Managing Director, Catalysis Communications
"I was intrigued and amused by your 'flannel' promotional pack ... it has certainly registered."
Patrick Barrow
Head of External Communications, T-Mobile