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Public Relations Practice Areas
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Community Relations
Every client has different objectives. Heller Communications works with each client to ascertain those goals and then map out the strategy that will best accomplish the mission. That strategy forms the foundation of all PR efforts. We also help define a client's brand or company positioning, establishing crisp messages that mold identity, and taking it directly to the community.
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Financial/Investor Relations
Heller Communications can be instrumental in creating news tempo for public companies, from setting up press release timelines designed to generate maximum media interest to arranging financial TV, radio and print interviews. We know how to leverage your important announcements, find the news hooks in your financial reports, and can offer media coaching to CEOs who may be unfamiliar with the press.
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Government Relations
As government policy strengthens its play within the private sector, it is becoming essential for businesses to build a presence on Capitol Hill. To meet our clients’ evolving interest in selling into government, Heller Communications has developed an award-wining government relations program that produces strategic and effective political campaigns. Our strategically tailored government outreach campaigns help businesses build relationships, shape legislation and educate officials about issues and trends of importance to their business—in short, creating a more favorable policy environment for each client’s diversified offerings.
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Media Training
It's one thing getting the opportunities to talk to journalists, but another to get them to write or broadcast what you say, in the way that you want them to. Even for experienced executives, journalist interviews can be tough assignments. The ability to enforce key messages in the face of tough questioning is a skill that needs to be honed over years of practice, and practiced regularly. Heller Communications media training is carried out by ex-journalists and is geared towards all levels of experience - from enthusiastic novices to experienced chief execs looking for a refresher course.
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Public Affairs
While media relations tactics are highly effective, sometimes organizations need to go direct to the heart of decision-making communities.Our public affairs offering is designed to help companies 'influence the influencers' - those who govern regulations, standards and laws affecting industry, or hold sway in the markets in which our clients operate. Heller Communications helps clients to identify, reach and lobby them whoever and wherever they may be.
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Video Production
Heller Communications partners with a a multi-faceted media production agency specializing in broadcast & non-broadcast production, as well as voiceover casting.
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