The Phelps Group

The Phelps Group

About

www.thephelpsgroup.com

It's not about international prestige. It's not about the hottest creative reel. It's not about throwing big bucks at branding.

It's about results… the results you need. Unlike any agency on the planet, The Phelps Group is... built for results.

Every agency promises results. But at The Phelps Group we’ve built a different kind of agency to produce results. Integrated marketing communications (IMC) became a popular buzz-word last decade when brand managers wanted consistency.

But IMC is far more than a buzz-term to encourage consistency. It’s a whole different way of marketing in a customer-focused world. In a world that’s rapidly changing. In a world where the Internet has made real-time buyer-seller communication a reality. In a world where alternative media has shifted the delivery of messages to everything from cell phones to trash cans. 

At The Phelps Group, we've thrown out the old agency model. Instead of departments in competition with each other for our clients' budgets, we’re organized in client-centric self-managed teams. Specialists from advertising, public relations, promotions, direct response and internet marketing all work together to strategize and share information and ideas. All focused on achieving superior results for their client. 

Integration requires a high degree of interpersonal and cross-functional communication within the organization. Integration cannot be driven by formal policies and procedures alone. It takes teams that want to work together. At The Phelps Group, we have more than 30 client-centric teams producing superior results. And every client-centric team includes our client.

Here’s what Don Schultz of Northwestern University’s Kellogg School of Management has to say about us in his new book IMC The Next Generation:
“The Phelps Group believes that if a variety of tools is used to reach the consumer at different contact points, they can all work together to communicate consistent core product benefits and brand image. The distinguishing characteristic is the group’s lack of functional departments for each discipline. Instead…specialists and coaches bring specific expertise to the various teams. For each project, discipline specialists meet initially to ensure that their objectives are well integrated into the plan before they begin the creative process. While this process requires an investment of time at the start of the project, it ensures that in the long run all marketing messages are coordinated, aligned, and – as a result – more effective.” 

Our core competency is our ability to develop and integrate customer-focused marketing communications in our client's best interest.  Based in Santa Monica, with another office in Laguna Beach, Calif., The Phelps Group is an integrated marketing communications firm offering public relations, advertising, direct response, promotions, strategic alliance and interactive services. Its clients include PETCO, ARAMARK, Tahiti Tourisme, Countrywide, City of Hope, DirecTV, Fairmont Hotels, Great American Group, Malaysia Airlines, NuSil Technology, Panasonic, Patagonia, Whole Foods Markets, Dunn-Edwards Paints, Monrovia Growers, Western Dental and divisions of TDK and Seiko. The agency has more than 70 associates and annual billings in excess of $60 million. For more information about The Phelps Group, visit www.thephelpsgroup.com
For more information, visit www.thephelpsgroup.com

www.thephelpsgroup.com

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Private Company
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