Research. Information. Business Intelligence.
Response Innovations Inc., a premier information agency, provides unparalleled research, information, and business intelligence capabilities to media, communications, publishing, and direct response organizations throughout North America.
There are many reasons to acquire a business intelligence capability.
* To screen new product ideas and concepts.
* To determine market share and reasons for changes.
* To assess competition.
* To determine customer opinions.
* To determine customer or member buying opportunities.
* To provide media and advertising research and information to sales reps and advertisers.
* To determine editorial direction.
* To determine advertising effectiveness.
* To provide readership, subscriber, viewer, and user information.
* Custom designed intelligence and research programs.
Our primary objective is to provide you with up-to-the-minute strategies based on the market, including competitive threats, product acceptance ( yours and theirs ), analyzing business data, uncovering new opportunities, and gaining new insight into market opportunities available to your organization as well as the risks involved in the near and distant future.
Since September of 2001, industry has renewed its focus on building strong customer relationships. Senior managers in corporations of all sizes have focused on customer retention and information as the key to building a successful business strategy. Accurate business intelligence -- not “gut feel” -- is the key to success. Any delay in developing a formal business intelligence and research strategy places corporations at the mercy of the marketplace.
Response Innovations Inc.
(717) 566-3849 (voice)
(717) 566-3675 (fax)
www.responseinnovationsinc.com
- Status
- Private Company
- Founded
- 1980