About
www.hendersonbaskohn.comhenderson bas is an advertising agency with a focused expertise in online and interactive services.
Founded in 1999, henderson bas has evolved to become Canada’s most awarded interactive agency, 7 years running. Employing 65 professionals, henderson bas provides full online and interactive services, ranging from creative to advanced web & mobile technologies.
henderson bas is the only agency that develops marketing-driven strategy and creative. What does that mean for clients? It means the work is creative and smart. All projects link directly to the client’s marketing and business objectives and all executions are rated against key performance indicators. These KPIs are called baseline results. Creative is then used to lift, maximize, and optimize campaigns. The net result? Clients receive and benefit from the absolute best marketing results possible.
henderson bas is majority owned by MDC Partners and is based out of Toronto, Canada. Dawna Henderson is the President and CEO of henderson bas and brings over 25 years of advertising experience. Dawna is best known as on online trailblazer, having been one of the first advertisers to enter the online space.
henderson bas Services
· Ideation
· Creative
· Creative strategy
· Planning
· Research
· Online advertising and media
· SEO
· Promotions and integrated marketing
· E-mail and SMS marketing
· Technology and development
· Database marketing
· CRM
· CMS
· Online games
· Video and audio production
Industry Focus
· Automotive
· CPG
· Sports and Entertainment
· Financial Services
· Retail
· Legal Services
Client Roster
· Coca-Cola
· eBay
· Capital One
· Molson Coors
· Mercedes-Benz
· Nintendo
· Loblaw
· Tim Hortons
· CAW
· 888
· Discovery Channel
· HBC
· Primus
· Zip Car
· The Source by Circuit City
- Status
- Private Company