Equal Strategy

The Worlds First New Balance Experience Store Brought to Life Through a Sensory Approach

Asia's leading 'environmental branding consultancy' Equal Strategy has helped New Balance to project a total sensory experience with a retro '50s and '60s look and feel in its Worlds first New Balance Experience Store in Beijing's historic Qianmen Avenue. The store, New Balance's first ever Experience Store, showcases the company's century-long heritage over two floors amidst framed archival photographs, vintage New Balance advertisements and brand paraphernalia dating as far back as 1910. - August 25, 2009