Germanys World Cup Stadium Naming Rights Partners Miss Out On (US) $25.1 Million of Branding Exposure
Allianz, AOL, AWD, Veltins, Commerzbank, EasyCredit, Signal Iduna and RheinEnergie are estimated to be missing out on (US) $25.1 Million branding value per game, from their Naming Rights partnerships at the FIFA World Cup Stadiums in Germany. - June 25, 2006
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