Futurescape

New Futurescape Online TV Research: Stars and Brands Embrace Creative and Commercial Opportunities in Web TV Series

Stars making online TV shows are taking Web TV mainstream, says a report from digital entertainment research company Futurescape. The report identifies three major trends in Web TV. 1) More stars are launching Web shows, with major sponsors. 2) Sound business models include: digital download sales; brand sponsorship; Web site commissions; reaching TV viewers via games consoles; promoting commercial interests. 3) Web shows will break out across the whole entertainment sector. - September 18, 2009