SecurityPoint Media

A Perfect Fit: Zappos.com in Airport Security Bins

Zappos.com Slips Into Newly Created Airport Advertising Medium. 1) Zappos.com, the #1 online footwear and accessories retailer, tries on novel and unavoidable new ad medium: security bins at airport checkpoints. 2) Deployed in Reno-Tahoe (RNO) and Chattanooga (CHA) airports. 3) Ad revenues sponsor new, more efficient type of checkpoint system that reduces passenger wait times at security checkpoints. 4) Joins advertisers Rolodex and Evangeline Downs (which deployed in other airports). - July 30, 2007