Advertising Media Prices Will Increase in 2011, Says Publisher & CEO
Higher media costs are likely this fall and in 2011 due to congressional elections and higher ad budgets. - June 03, 2010
Buying TV Ads in the Super Bowl Driven by Emotion Not Facts; Definitely Not for Guerrilla Media Buyers, says Ad Exec Ron Geskey
Understanding the ROI implications of buying into the Super Bowl or other expensive sponsorships is relevant to all advertisers, large and small. Advertisers can make media decisions with their emotions or their brains. An important tenant of a great new book, “David vs. Goliath: Guerrilla Media Buying for Small Business…” is to “Buy Smart” if you want to get up to 200% more bang for the buck. - November 01, 2007
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