Ideaz Inc.

BBC World Service Trust Revamps www.condomcondom.org to Showcase Its Work to Promote Safer Sex

In August 2008, when www.condomcondom.org was launched by the BBC World Service Trust as part of its Condom Normalization mass media campaign, it was primarily to showcase the campaign and enable people to download the ‘Condom a Cappella’ ringtone. Within the first six weeks, the website got over 3.5 million hits. The site needed a revamp to widen its scope and bring it up to date. And that’s where Ideaz Inc came in. They redesigned the site completely and it was relaunched with new content. - August 21, 2010