National Business Research Institute, Inc

Bad Customer Service Can Leave Your Company Feeling (Jet) Blue

In both large and small businesses throughout the world, customer service is the one constant that can make or break a company. The most coveted consumer for any company is one who maintains long-term loyalty, and a negative experience with a product or service can have a dramatic impact. As companies face increased pressure to maintain the bottom line in a global market, they face the dilemma of whether to spend money on improving customer service or cut costs and risk losing customers. - March 01, 2007