BrandIQ, LLC

BrandIQ Launches an Unprecedented Asian American Media Consumption Benchmark Study

In late June, the study will survey 2,000 first, second, and third-generation Asian Americans ages 16-59 – comprised of self-identified Chinese, Filipino, Indian, Korean and Vietnamese Americans. The research will be fielded mid-June, online and in six languages. The study will include several key markets representing 70% of the Asian American population in the United States. - June 11, 2011