Philippe Joly

POTEMKIN, Inc.; How Perception is Everything and What to do with It in Business

A new book, based on the author’s true, entertaining, and funny stories that provides a guided-tour backstage into the controversial reality behind many Start-Ups. This original adaptation of the Potemkin villages to modern business makes the readers forget what they learned in business school and discover that the only 80/20 rule that matters is the 20 you show and the 80 you don't. - November 06, 2011