Carnival Cruise Floats Settlement Offer to Costa Cruise Passengers: Burson-Marsteller Bestows Brilliant Crisis Counseling for Client, Carnival Cruise
Written by veteran publicist, Jeff Mustard, This Part IV Crisis Communications Case Study examines the public relations, the politics and the crisis communications messaging of Carnival. It delves behind the scenes of Carnival’s Settlement offer and discusses the logic behind the lack of visibility of Carnival CEO, Micky Arison and then the tactical reemergence of the billionaire businessman, Arison, first seen by the public and the media courtside at a Miami Heat basketball game. - February 07, 2012
Public Relations Professional, Jeff Mustard, Examines Carnival Cruise Lines Crisis Communications: Will Crippled Costa Ship Sink Carnival Cruise Stock?
Veteran public relations professional, Jeff Mustard produced a 29-page report examining what Costa and Carnival Cruise Lines officials and their communications team did right, did wrong, and what it could have done better. The analysis is interesting, informative and enlightening and should prove illuminating to public relations professionals, the media and consumers alike curious how crisis situations are managed and manipulated for media consumption. - January 26, 2012
Crisis Communications Case Study Examines Capsized Costa Concordia, Analyzes Potential Impact on Cruise-Loving-Consumers and Carnival Cruise Lines
Public relations professionals, marketers and even consumers alike will be fascinated by an interesting, informative and insightful case study analyzing the crisis communications tactics and strategies of Costa Cruise and Carnival officials and its implications for the future not only of the cruise lines, but the cruise line industry and cruise-loving-consumers. - January 19, 2012