Direct Mail Statistics 2012 by Central Mailing Services
In 2011, 21.9 million UK adults took action thanks to direct mail they received Surprised by that figure? Don’t be – direct mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a direct mail piece they received in the past year. UK-based mailing house Central Mailing Services have taken a look at some more direct mail statistics for 2012. - July 18, 2012
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