Think You Know All About Disney Marketing? Think Again.
Release of a new book, "Inside the Disney Marketing Machine - in the Era of Michael Eisner and Frank Wells," written by former Disney Director of Corporate Synergy, Lorraine Santoli. Go behind closed doors where creativity reigned and synergy crossed all company boundaries. Read about the big ideas, meet the marketing masters, and learn about the synergy program that permeated every Disney business segment and crushed silo-based thinking. All from a first-person view. - July 28, 2015
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