68% of Analytics Professionals Use a Mix of Unstructured and Structured Data to Get Customer Insights
Text analytics is no longer just a science but rather a vital part of any company’s data strategy. A recent survey of over 300 analytics professionals from world class companies such as Microsoft, Xerox, and Starbucks found that 68% of them use a mix of unstructured and structured data to get customer insights. - October 18, 2013
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