Dr. Robert C. Worstell

Farmer-Doctor Claims Becoming a Great Radio Guest Key to Book Sales

How to break into radio to promote a book or other product? Don't go the expensive route and buy advertising - Dr. Robert C. Worstell says the best (and cheapest) route is to become a great radio guest. And that is easier than most marketers think. But there are ground rules to follow and his recent book tells how. - February 24, 2008