ISM

Social CRM Dramatically Expands Customer Insight in $9 Billion Marketplace

“The integration of Social Media and CRM technology has created the entirely new ‘Social CRM’ marketplace that is forecasted to grow to more than a $9 billion global market by 2018,” according to Barton Goldenberg, Founder & President of ISM, Inc. and author of the new book The Definitive Guide to Social CRM (ISBN–10: 0-13-413390-0) that was published by Pearson on March 20. Orders can be placed at www.ismguide.com/book. - April 14, 2015