Gamers Exposed to Loyalty Programme Spend 12% More
kooma·looma, the coalition loyalty programme-as-a-service for mobile and web companies, announces the first results of its study on Turkish gamers. The first 5 months have seen gamers exposed to the loyalty programme spend on average 12% more than those who weren’t exposed to the programme. The introduction of the loyalty programme resulted also in a stronger retention of game players (10% higher after 4 months) as well as increased purchase frequency rates. - July 20, 2016
kooma·looma Beta Going Live in Europe
kooma·looma, the coalition loyalty platform, on the occasion of its participation in the Web Summit 2015 in Dublin, announces the launch of its services in Europe. The first markets to go live in Beta mode will be Switzerland, Portugal and Turkey where, thanks to the partnership with Onebip,... - October 27, 2015
kooma•looma Announces Loyalty Management Partnership with Onebip
kooma·looma, the coalition loyalty platform announces its partnership with Onebip, the global mobile payment company of Neomobile Group. The companies have entered into a special agreement that will see Onebip as the first payment company in the world to allow its users to accumulate kooma·looma loyalty points for transactions made through its payment system. - June 09, 2015