Micro-Fencing Startup Digital Factory Builds Global Team; Lands Roy Edmondson as EVP Digital Factory Europe
Expansion into Europe will be led by an award-winning marketer with "in-house" and "in-agency" experience across a variety of industries. - June 24, 2016
Digital Factory Builds Stellar Marketing and Sales Team to Help Monetize Geo-Fenced Experiences
Marketing veteran Jim Marcus and retail expert Terrand Smith add to Digital Factory's growing mobile tech company. Digital Factory, a mobile technology company that designs geo-fenced experiences, added two executives with nearly 40 years of collective experience creating ad campaigns and... - February 17, 2016
Digital Factory's Geofenced Experiences Increases App Retention
A new case study demonstrates that Digital Factory’s signature geolocation software delivered a Click-through rate (CTR) of 14.7%, which is significantly above industry benchmarks like digital display (average of 0.08%), mobile display (0.2%) and standard push notifications (6%). The data was collected from an app used at The 2015 Ford Neighborhood Awards Weekend hosted by Steve Harvey. - September 26, 2015