The Telemarketing Company - Marketers Demand Quality Over Quantity as 50% Are Unconvinced by the Quality of Their Database
Nearly 50% of marketers are unconvinced of the quality of their marketing database and believe senior management should focus more on lead quality than lead volume. In a wide-ranging survey of 100 mid to senior level B2B marketers across the UK, respondents revealed anxiety about the sheer... - August 31, 2016
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