G&R Study Finds Some Super Bowl Ads Perform Differently Among Democrats and Republicans, While Others Have Bipartisan Support
Americans love their Super Bowl. But what they like about it can vary significantly, like so much else, depending on political party affiliation. This year, G&R learned that there are distinct differences in how members of each political party rank certain classes of ads, with Republicans rating "considered goods" advertising higher, and Democrats rating "Entertaiment" advertising higher. - February 04, 2022
Study by G&R finds Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More
Over the past few years, several negative stories involving the NFL have been reported. Among them have been widespread chronic traumatic brain injury caused by football (Brain Injuries), graphic videos showing player violence against women (Domestic Violence), player protests during the playing of... - January 24, 2019
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