Tru Images Releases Study Showing the Superiority of Real Imagery in Automotive Consumer Research
One of the most significant findings of the study is that real images of vehicles—whether in promotional materials or during the research process—build a stronger foundation of trust compared to CG images. Trust is a critical factor in high-value purchases, such as automobiles, where consumers are making decisions that involve substantial financial commitments. - September 27, 2024
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