Sapna Jewels

Fine Diamond Jewellery Meets Facebook

Being computer savvy and a part of the social networking phenomenon sweeping the world, Facebook, this 29 year old entrepreneur decided to leverage this platform to her advantage. She set up a Facebook ‘group’ for her company and then using Facebook’s built in advertising mechanism, released a series of ads aimed at women in her key markets of India, Pakistan and the Middle East. - August 04, 2008