Lotame

Horizon Media, Inc. First to Put Lotame’s Time Spent Platform to the Test, Lotame’s ‘Time Spent’ Technology Places Ad ‘Impact’ Over Impressions

Lotame, a platform enabling targeted advertising to customizable audiences through social media, today announced that Horizon has become the first advertising agency to test Lotame’s Time Spent technology as part of an online advertising strategy for a television network. Unlike the majority... - October 23, 2008