Scent Trumps the Sensory Competition: Scent Design at The Trump International Hotel & Tower Toronto
The grand revolving doors of the Trump International Hotel & Tower Toronto are your gateway to an olfactory enchantment. Scent branding is on the rise in the world of luxury hotels, with more and more establishments drawing on the sense of smell to enhance their design. True to their elite brand, Trump International Hotel & Tower Toronto hired master perfumer Tracy Pepe of Nose Knows Design to handcraft their Olfactive Brand. - June 24, 2014
Scent Marketing - the ROI is in
Nose Knows Design's Scent Canister Campaign has demonstrated how the incorporation of scent within a retail space can drive sales. The goal of the campaign was to increase candle sales in partner stores by adding a feature aroma, pure peony blush, in the area of the merchandise. The results saw a... - June 20, 2014